Market Research
Better decisions flow from the right information — about consumers, dealers and competitors, collected at the right time in the right way. End-to-end quantitative, qualitative and hybrid research: design, fieldwork, analysis and board-ready insights, all in-house.
Techniques — tap to expand
In-house team and facilities for interviews with the public and the business community.
National network of trained interviewers — street, door-to-door, corporate interviews and hall tests.
Trained executives using diagnostic depth-interviewing techniques for the qualitative dimension.
Experienced moderators for in-house groups — or recruitment support for your own moderators.
Mystery exercises by telephone, personal visit, internet — or whatever means fit the brief.
Consumers recruited to a pre-decided venue — research conducted and completed on the spot.
Digital methods that uncover consumer opinions, preferences, behaviours and trends at scale.
What we cover
- Market: dealer census, potential & feasibility, new-product demand, sales forecasting, market size & trends.
- Products & Services: satisfaction, new-product acceptance, competitive comparison, market testing.
- Promotion: ad effectiveness, media selection, sales territories, competitive pricing, salesforce effectiveness.
- Distribution: channel location & design, transport cost, storage, margins.
- B2B & Industrial: B2B/B2C, SME studies, tracking, dealer research, expert interviews, competitor intelligence.
1200+ market research projects
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